Property Sales Event Strategy

Successful Property Sales Event Strategy: Being a pioneer of innovative approaches in Event Management for Housing Societies, AW Events has many property sales event masterpieces including housing projects, commercial plazas, farmhouses & shopping malls under its name in Pakistan, all successfully handled.

Property Sales Events are all about increasing the sale of property units (residential/ commercial).

We formulate our strategy with sole objective of achieving business goals of the organization i.e. to increase sales and create awareness in General Public.

Property Sales Event – Theme

Being a pioneer of innovative approaches in Event Management for Housing Societies

AW Events has many property sales event masterpieces including housing projects, commercial plazas, farmhouses & shopping malls under its name in Lahore, all successfully handled.

Property Sales Events are all about increasing the sale of property units (residential/ commercial).

We formulate our strategy with sole objective of achieving business goals of the organization i.e. to increase sales and create awareness in General Public.

• Anchor (Male and Female)
• Live Mini Circus Act
• Music Concert
• Jumping Castle / Play Area
• Ertugrul Live Statue
• English Fire Dance with Rings
• Mascots
• Puppet Show
• Live Cooking Stalls
• Discount Coupons/ Gifts Activity
• Sales/ Promotional Activities
• Awareness Seminars
• TikTok Stars March
• Brand Promotion Activities
• Comedy Show
• Food Courts
• Puppet Show/ Magic Show
• Live Cooking Stalls
• Upselling and Corss-selling
• Cultural Dance
• Dragon Performance
• Hula Hoop
• Discount Coupons/ Gifts Activity
• Singing Competition
• Branded Mascot March
• Acrobats
• Sufi Dance

Generating Event Publicity

• Press Conferences and Press Releases
• Event and Trade Show Participation
• Travel Programs
• Event Logo, Slogan and Mascot
• Exclusives and Interviews
• Testimonials and Endorsements
• Product Placement and Publicity Stunts
• Familiarization (FAM) trips
• Partnerships and Sponsorships
• Advertising is paid for placement in media for a certain time period and space
• Advertising unlike publicity is a controlled method to communicate the event. The content, message, media placement and timeframe are guaranteed
• Levels of advertising exposure will depend on budgets
• Event promotional actions are incentives or inducements to encourage greater or faster participation. This includes discounting, competitions, rebates or giving premiums

Push-pull factors in determining event motives

Push factors – Degree of

• Relaxation
• Excitement
• Novelty, Raising curiosity
• Social interaction
• Interest in Performers, Players, Teams and Activities
• Learn and experience new things

Pull factors – Attractiveness of

• Actual Event
• Awareness of the brand and pre-sale, sale, post-sales activities
• Self congruity

Promoting the Event Goals

We practice Integrated Marketing Communications strategy in Event Management.

The event marketing team shall promote those event features, their objectives with  deemed important to the targeted potential participant to attend.

With recurring events in the same destination or moving around the region, loyalty and retention programs can be designed to encourage repeat purchasing and event commitment.

The marketing mix has several configurations that can appeal to several audience types. Need to clearly align these so as to promote more effectively.

PRE-EVENT Promotional Strategies

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.

What are you doing right now to capture the attention of your audience to build anticipation and drive tickets sales before your event starts?

How are you making sure that conversations and relationships are continued long after the event is over?

• Road Shows
• Awareness Seminars
• Live Mini Circus Act
• Branded Mascot March
• Brand Promotion Activities
• TikTok Stars March
• Sales/ Promotional Activities

Main Event Activities

Creating Magical Memories

The Event day(s) starts with Fun-filled activities  be it the play area with a jumping castle.

There will be face painting, magic show, and cartoon characters, all present to make your campaign effective. Some of them are:

• Incentives stands
• Win A car Lucky Draw
• Live Prize Game Show

Post Event Activities

Leaving an Impact

Post event management ideas include: –

• Post-event survey for post-event engagement
• Create a networking event after the event
• Follow up events

HEAD OFFICE M34-Landmark Plaza, 5/6 Jail Road, Gulberg-V, Lahore. T: +92 321 840 8828. E: waheed@awevents.pk WHATSAPP NOW Creative Studio Al Bari Studio, Multan Road Lahore.