How to do Event Evaluation

How to do Event Evaluation

What is event Management and How to do Event Evaluation for your special events.

Event Management is the process of analyzing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or idea.

If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market a product or service. Events Management requires certain core values to be deployed to every element, process and decision to justify professional approach and achieve effective and efficient results.

Types of Events

  • Corporate Events – Events like HR Summit etc.
  • Education and Career Events – Events like education and career fair, workshop, seminar, debate, contest, competition etc.
  • Private Events
  • Social Events

Steps Involved in Writing the Evaluation of an Event

Event evaluation is necessary to make you and your team more efficient and effective, the next time you organize an event. It is all about finding your mistakes and learning from them. Event evaluation should be done immediately after the event is over or the next day. Conduct a meeting with your team members to evaluate your event.

Step 1: Determine the extent to which event and advertising objectives have been achieved.

If you are not able to achieve your event and advertising objectives through your event, then no matter how much people enjoyed the event or how much popularity your event got, it is a complete failure on a commercial level.

Step 2: Get feedback from your clients and target audience.

One good way of getting feedback is through feedback form. To make sure that your clients give you feedback, make the feedback form part of your Exit pass form.

The exit pass form is required to get exit pass for security clearance, to remove exhibits from the facility. To get feedback from target audience/ guests, make feedback form part of your gift voucher.

A guest can redeem the gift voucher only when he/she fills the feedback form and give it back to an attendant. These tactics are required to get feedback, as people are generally reluctant to give any feedback in writing.

AW Events Pakistan is a creative event management company based in Lahore that caters different events ranging from formal business meetings, Corporate Seminars, Family Gala Events, Event Decoration, Wedding Events, Event Décor, Artists Management, Performers, Comperes/Hosts, Promotion and Marketing, Brand Activation, Mascots, Game Shows, Cultural Dance.

We are an all-rounder, tapping various verticals when it comes down to celebrating the grand way.


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